What is local SEO? What is SEO? These are good questions to ask if you are a business owner, especially a business owner in Virginia Beach, VA and you are discovering Online Marketing Shark as he is a local SEO expert. What SEO means is that you are essentially trying to optimize the presence of your website for the search engines like Google. Local marketing is just that, becoming a leader in your local marketplace in the search engines. Most marketers will not tell you what I am about to say or look at it the same way as I do in this regard however I will tell you this, SEO is a game! All of it.. from ranking in the Google Maps to the coveted page one and it starts locally but once you leverage the power of the tool you can seek regional and eventually national domination! Local SEO increases the visibility of your business by driving your website to the top of local listings through the use of relevant local businesses linking to you. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.