A good design is a great way to land new customers.
Below are seven design mistakes that could turn folks away from your website.
Look at Me!
That is what you want your website to say, but without blinding the audience. Business websites are looking for a unique way to announce their presence that gets the attention of viewers and keeps it. At first glance, they are interested, but what they find upon further observation may cause them to think twice. Avoid ushering them in, only to push them back out with what they see.
Seven Mistakes You Don’t Want to Make with the Design of Your Website
1. Poor navigation. The first thing anyone wants to know when they visit your website is how to get around. They need a map. Place site maps in conspicuous places. Also, headings need to be prominent and self-explanatory. When visitors can’t get past the home page, they leave altogether.
2. Hard to read font. It might seem cool to use a gothic style font on a Halloween website for effect, but those who are trying to read it won’t think so. If viewers stumble over your content for ten minutes trying to figure out what it says, they will take their business elsewhere.
3. Clutter everywhere. You can have as many pages as you want for your website. Everything doesn’t have to squish on the same page. In fact, too many images, buttons, text and sounds lead to sensory overload. Tone it down and space your content accordingly.
4. Contact information non-existent. Just because you create a business entity on the internet doesn’t mean that phone numbers, email addresses and physical addresses are a thing of the past. Customers will use a variety of contact methods to reach you. Make sure that they can do that.
5. Poor form. We are not talking about your dance moves, but your registration and opt-in forms. Only ask for the information you need.
6. Background check. You may not be a criminal but that background is. Dark font on dark background or dark images with a dark font won’t make readers happy. Avoid this combination and save a reader’s eyesight. Preview pages to ensure that you can read them easily. If you can’t, neither will your audience.
7. Keep it seamless. Images and color schemes should match the purpose of your website. From page to page, vary the images and content but not the color scheme to provide continuity. Too many styles mixed together gives a bad feel to the entire site and viewers can become easily distracted.
Creativity does make your site unique, but too much of it and everything becomes a disaster. Keeping everything at its simplest level works best.
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SEO Predictions For 2019
Since the first launch of search engines, the way we generate and consume information on the internet is constantly changing. It is more than just doing research and looking for answers to life’s most pressing questions online. Now it is possible to order food, shop for clothes, and check out a house without having to leave our seats.
Furthermore, innovations in the form of mobile technology and other electronics have made the world smaller and more connected. Anything we want to know can be accessed with a simple query in the search engine.
As a matter of fact, it is the search engines where 93% of online searches begin, a statistic underlined in the brilliant infographic below. It is not that surprising if we factor in the volume of searches done each day. In Google alone, 67,000 searches are recorded every second.
This only shows that SEO will remain an important consideration for anyone who wants to make a mark in the digital world. Exposure in the top pages of search engines create brand awareness for any business, and if they achieve this without making use of paid ads, they will gain the trust of potential consumers even more.
We should keep in mind the important stats found in the infographic to gauge our playing field in the coming year. Here’s a quick overview of the insights that can help us discover what is in store for 2019.
Mobile Continues to Play A Major Role
The rise of mobile technology allows it to dominate the field with more and more users doing their searches through their smartphones. Most search engines favor mobile-friendly websites, and this trend will remain untouched throughout the next year.
RankBrain and Search Queries
The machine learning system, RankBrain, uses artificial intelligence to help better determine the intent and content of queries for improved search results. It will retain its place among the major SEO trends in 2019.
The Rise of Voice Search
It is projected that 50% of queries will be done through voice search by 2020. This is another consideration that marketers should keep in mind during the next year.
For other important trends, tips, and tricks required for successful SEO campaigns check out the infographic below.
Infographic URL: https://seotribunal.com/blog/stats-to-understand-seo/
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