Seeing a lot of prospects can really be a triggering point for a shark marketer. A lot of people in the realm of business sectors are eager to execute their own tactics just to streamline their sites, their sales, their products to the targeted prospects or audience.
Marketing business is broad, like an ecosystem. Are you a whale or a shark? There are different levels each has its own way to improve the growth of his/her business. A marketing shark mind executes his/her scheme like a shark.
In line with marketing What does a marketing shark mind do?
Focusing on the right client profile
A marketer was once focusing almost all of his/her energy on just one of six different profiles of clients. Every meeting that they are engaged in, every conversation that they have, their marketing purchases and negotiations, all of their business development energy tactics, their branding, their messaging – all focused on this single vertical point in business.
Then, in one prudent analysis, it became crystal clear that this one vertical has 3 vital compositions: a) the smallest segment of their existing business, b) primarily tied up with three competitors in the industry, and c) the smallest market share available. Thus, working through these data, we developed a set of techniques and multi-channel campaigns to focus on the verticals in which they have been already succeeding, and in which opportunity for growth in business, most especially, in marketing thrives!
What’s the outcome?
There is an increase in market share that has led to greater than 20% growth each year.
Lead-Generation efforts effective
Another case, a market continually placed ads on Facebook so as to generate leads. Through time, it brought in poor or low-quality results which did not score well as qualified leads. He has been doing the right thing, trying to assure all possibilities. However, it seemed that money was wasted. He also joined groups in networking, met new people, and invited them to become clients.The process of his sales tactics was solid, but the lead generation was skewed; it wasn’t succeeding.
And so, he decided to look first at their current successes by interviewing their clients and tried to look for patterns. He found out with great consistency, that their highest revenue clients came in through the referral systems.
He, together with his colleague, chose to drop the “cool” campaigns with social media, instead they re-focused their efforts on a digital referral campaign. They equipped their best clients with the appropriate tools and incentives to succeed as great brand ambassadors.
What’s the outcome? New clients signed contracts, and the business began to grow. Certainly, a high quality set of leads began to walk through the door and increased sales productivity.
Marketing strategy that works!
In marketing our business, we can learn from the “shark effect.” If we can do away from the distractions, we can focus on our strengths and even on our weaknesses, savor our successes, and discard the fragility of our feeble thoughts. Indeed, we can venture and build a prosperous business. Real opportunities that come along your way don’t always grab your attention. They are not glamorous as always. It takes concentration, profound analysis, and strategy to draw them out.
With these in mind, learning some tactics about what a marketing shark mind does is really informative and beneficial most especially to marketers who want to improve the growth of their business.
A good design is a great way to land new customers.
Below are seven design mistakes that could turn folks away from your website.
Look at Me!
That is what you want your website to say, but without blinding the audience. Business websites are looking for a unique way to announce their presence that gets the attention of viewers and keeps it. At first glance, they are interested, but what they find upon further observation may cause them to think twice. Avoid ushering them in, only to push them back out with what they see.
Seven Mistakes You Don’t Want to Make with the Design of Your Website
1. Poor navigation. The first thing anyone wants to know when they visit your website is how to get around. They need a map. Place site maps in conspicuous places. Also, headings need to be prominent and self-explanatory. When visitors can’t get past the home page, they leave altogether.
2. Hard to read font. It might seem cool to use a gothic style font on a Halloween website for effect, but those who are trying to read it won’t think so. If viewers stumble over your content for ten minutes trying to figure out what it says, they will take their business elsewhere.
3. Clutter everywhere. You can have as many pages as you want for your website. Everything doesn’t have to squish on the same page. In fact, too many images, buttons, text and sounds lead to sensory overload. Tone it down and space your content accordingly.
4. Contact information non-existent. Just because you create a business entity on the internet doesn’t mean that phone numbers, email addresses and physical addresses are a thing of the past. Customers will use a variety of contact methods to reach you. Make sure that they can do that.
5. Poor form. We are not talking about your dance moves, but your registration and opt-in forms. Only ask for the information you need.
6. Background check. You may not be a criminal but that background is. Dark font on dark background or dark images with a dark font won’t make readers happy. Avoid this combination and save a reader’s eyesight. Preview pages to ensure that you can read them easily. If you can’t, neither will your audience.
7. Keep it seamless. Images and color schemes should match the purpose of your website. From page to page, vary the images and content but not the color scheme to provide continuity. Too many styles mixed together gives a bad feel to the entire site and viewers can become easily distracted.
Creativity does make your site unique, but too much of it and everything becomes a disaster. Keeping everything at its simplest level works best.
If you want more Leads for your business check out our FREE FACEBOOK ADS TRIAL.
SEO Predictions For 2019
Since the first launch of search engines, the way we generate and consume information on the internet is constantly changing. It is more than just doing research and looking for answers to life’s most pressing questions online. Now it is possible to order food, shop for clothes, and check out a house without having to leave our seats.
Furthermore, innovations in the form of mobile technology and other electronics have made the world smaller and more connected. Anything we want to know can be accessed with a simple query in the search engine.
As a matter of fact, it is the search engines where 93% of online searches begin, a statistic underlined in the brilliant infographic below. It is not that surprising if we factor in the volume of searches done each day. In Google alone, 67,000 searches are recorded every second.
This only shows that SEO will remain an important consideration for anyone who wants to make a mark in the digital world. Exposure in the top pages of search engines create brand awareness for any business, and if they achieve this without making use of paid ads, they will gain the trust of potential consumers even more.
We should keep in mind the important stats found in the infographic to gauge our playing field in the coming year. Here’s a quick overview of the insights that can help us discover what is in store for 2019.
Mobile Continues to Play A Major Role
The rise of mobile technology allows it to dominate the field with more and more users doing their searches through their smartphones. Most search engines favor mobile-friendly websites, and this trend will remain untouched throughout the next year.
RankBrain and Search Queries
The machine learning system, RankBrain, uses artificial intelligence to help better determine the intent and content of queries for improved search results. It will retain its place among the major SEO trends in 2019.
The Rise of Voice Search
It is projected that 50% of queries will be done through voice search by 2020. This is another consideration that marketers should keep in mind during the next year.
For other important trends, tips, and tricks required for successful SEO campaigns check out the infographic below.
Infographic URL: https://seotribunal.com/blog/stats-to-understand-seo/
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