Having a local SEO expert does your business on the go. They will give you tips on proper SEO implementation and know the pros and cons of its rudiments.
A few business owners think that an excellent way to rank in several cities in the local search is to have many websites. It's not a winning strategy!
They are building microsites – by which I mean a group of small, usually almost identical sites with corresponding names like:
Building microsites are tempting with these scenarios:
Scenario 1. They have a single-location business that serves customers in a broad scope or area – like within a 50-mile radius. They probably know that they cannot get visible in Google Places across that much terrain. As a result, they want to fetch organic rankings in all those nearby towns.
Scenario 2. They have many locations – using addresses that Google acknowledges as legitimate – and want every Google Places page to direct to a website with the city in the domain name.
Microsites aren't a good tactic or method to do in both scenarios. It's not even a click in eCommerce.
Pros and Cons using these micro websites for local SEO:
Online Marketing Shark was established on three foundational pillars; integrity, service, and excellence in all we do.