Free trial advertising has a couple of pros and cons. Thus, it must be well-thought and well-implemented to achieve goals and objectives of your business.
Free trial of your service and product can be a desirable situation for your potential customers and business. You can have a possibility to exhibit to them what is the edge of your product or service, and they can try before buying to avoid any complaints.
To increase your potential customers, a free trial is typically highly recommended. Anyhow, if you are afraid of any risk, then you don't have any reason to launch your product or service at all. However, just like any strategy, offering a free trial has its advantages and disadvantages. These are the reasons for how free trials work, along with the opportunities and risks for you to decide whether a free trial is right for your company or not.
Free Trial Models
Free trials are customarily structured well regulated in one of two models: limited-time or limited-capability. On the one hand, in a limited-time trial, you present a product to the customer for a limited amount of time, practically around 14 to 30 days. On the other hand, in a limited-capability trial, you regulate the accessibility of your product's feature to the customers, hoping it will not spoil them to use the free trial feature. Some aspects that you need to consider are what kind of models to use for an effective marketing strategy.
The best tool for marketing is the quality of your product. Products with sophisticated and intuitive features tend to attract customers. Once they appreciate your product's value, they will become a paying customer from a free trialer. This will result in customers spreading the good word of mouth and will increase your presence in the market. You can perfectly assess that you are doing the right thing.
Free Trials will cost more money.
Letting the potential customers use your product for free will have a corresponding expense even for a limited amount of time. For a free trial, if you have careful consideration about your trial duration to know your advertising expenses that can be offset with your return of investment, you can determine how long you can implement the free trial advertising strategy.
Customers invest more time in your product. If well-thought and implemented, the free trial strategy might not spend so much money, but customers will surely spend time and exhausting the duration of your free trial. They will conduct their investigation about your product or service and convey either positive or negative criticism.
Free trial advertising has several advantages and disadvantages. Still, the best thing here is that you can collect your potential customers' feeder and how are you going to implement other advertising strategies for their retention.
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