SEO is a must in every business to have. SEO VA enlightens you with trends about SEO and how you can mobilize your business to success.
SEO plays a vital role not just in this pandemic outbreak, but in the future or for the next generations to come. What then do business people, companies, organizations, or markets bear in mind regarding SEO trends?
This information is essential in this present time, and the future SEO in 2021 and Beyond might be:
User Experience (UX) takes center stage.
When do we talk about UX, what or who comes into our mind? Yeah, You’re right! People! If you are on the go for a catch as a marketer, you know that improving people's experience once they reach our pages is essential—that’s UX 101. On the other hand, good UX will have a more noticeable impact on search engine rankings in the future. People do matter now in the marketing industry.
According to a Webmaster Central Blog post in May 2020, Google Search becomes a factor of a generous handful of UX signals into its rankings, adding Google’s new Core Web Vitals. What are these core web vitals? These are known as a set of real-world, user-centered metrics that quantify the user experience's essential aspects. They measure web usability dimensions such as interactivity, load time, and content stability as it loads (thus, you don’t coincidentally tap that button when it shifts under your finger – how badgering).
Semantic Search Becomes More Prominent
People search for things on the internet will be a central theme for most of these 2021 SEO trends. Semantic search is no different. To better comprehend the semantic search, let’s begin with semantics. What is Semantics? According to the Oxford Dictionary, semantics study words, their relationships, and what those relationships mean in specific contexts.
Isn’t it perfect for Google? Sifting through seas of data to serve up the best results based on a user’s search query is a search engine’s main job, isn't it? Semantic search in the context of search engines is how search engines utilize all the data or information at hand to shape the context, intent, and, most importantly, the meaning they need to serve up the most pertinent and complete content possible.
Content Quality Is Still The King
By the wayside in 2021, many changes might occur, but “content is king” is not one of them. Marketers like to play around with this phrase, yet what does it mean? Also remember that “EAT”—expertise, authoritativeness, and trustworthiness—make a difference for businesses that belong under the “your money, your life” (YMYL) category. Several SEO wonks believe that the May 2020 Update from Google was something of an EAT, which means—that Google is signaling to the entire world that it cares much about the quality of the content than the authority of a given domain.
Since the COVID-19 outbreak, this is a testament to how quality content becomes handy. As the outbreak strikes and subsequent lockdown measures propagate, search trends reveal that the vast topic that swirls on the net is about coronavirus. As a result, when people need reliable answers, updates, and facts for something as crucial and as potentially in dire of solutions as coronavirus; nevertheless, you don’t want to be the organization or the company scrambling to meet this demand (and missing out on valuable search traffic as a result). Thus, quality content matters most!
Online Marketing Shark was established on three foundational pillars; integrity, service, and excellence in all we do.