Are you a Whale or a Shark Marketer?

Seeing a lot of prospects can really be a triggering point for a shark marketer. A lot of people in the realm of business sectors are eager to execute their own tactics just to streamline their sites, their sales, their products to the targeted prospects or audience.

Marketing business is broad, like an ecosystem. Are you a whale or a shark? There are different levels each has its own way to improve the growth of his/her business. A marketing shark mind executes his/her scheme like a shark. 

In line with marketing What does a marketing shark mind do?

Focusing on the right client profile

A marketer was once focusing almost all of his/her energy on just one of six different profiles of clients. Every meeting that they are engaged in, every conversation that they have, their marketing purchases and negotiations, all of their business development energy tactics, their branding, their messaging – all focused on this single vertical point in business.

Then, in one prudent analysis, it became crystal clear that this one vertical has 3 vital compositions: a) the smallest segment of their existing business, b) primarily tied up with three competitors in the industry, and c) the smallest market share available. Thus, working through these data, we developed a set of techniques and multi-channel campaigns to focus on the verticals in which they have been already succeeding, and in which opportunity for growth in business, most especially, in marketing thrives!

What’s the outcome?

There is an increase in market share that has led to greater than 20% growth each year.

Lead-Generation efforts effective

Another case, a market continually placed ads on Facebook so as to generate leads. Through time, it brought in poor or low-quality results which did not score well as qualified leads. He has been doing the right thing, trying to assure all possibilities. However, it seemed that money was wasted. He also joined groups in networking, met new people, and invited them to become clients.The process of his sales tactics was solid, but the lead generation was skewed; it wasn’t succeeding.

And so, he decided to look first at their current successes by interviewing their clients and tried to look for patterns. He found out with great consistency, that their highest revenue clients came in through the referral systems.

He, together with his colleague, chose to drop the “cool” campaigns with social media, instead they re-focused their efforts on a digital referral campaign. They equipped their best clients with the appropriate tools and incentives to succeed as great brand ambassadors.

What’s the outcome? New clients signed contracts, and the business began to grow. Certainly, a high quality set of leads began to walk through the door and increased sales productivity.

Marketing strategy that works!

In marketing our business, we can learn from the “shark effect.” If we can do away from the distractions, we can focus on our strengths and even on our weaknesses, savor our successes, and discard the fragility of our feeble thoughts. Indeed, we can venture and build a prosperous business. Real opportunities that come along your way don’t always grab your attention. They are not glamorous as always. It takes concentration, profound analysis, and strategy to draw them out. 

With these in mind, learning some tactics about what a marketing shark mind does is really informative and beneficial most especially to marketers who want to improve the growth of their business.

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