SEO changes rapidly. Virginia Beach SEO is pliant concerning these rapid changes. Let them handle your difficulties and make you feel at ease.
In this fast-changing world, most especially in the online marketing world, many update themselves. They try not just to compete but also to maintain or belong to the top spot. Small businesses, organizations, or even big companies are into SEO. But why? SEO plays a crucial role in every organization or business, highlighting the business' online visibility.
Here are a few trends of SEO in 2020 and Beyond:
Welcome aboard: The Voice Search
Welcome to the total game-changer- the voice search! The reasons are as follows: According to Google reports, 4 out of 10 US adults perform at least one voice search per day. They seem to use this because of its convenience, and fortunately, the results are superb. Moreover, the same Google survey finds out that 85% of consumers use voice search and consider it as "the future." In addition, a recent study by Comscore estimates that half of 50% of the searches will be performed in 2020. Thus, it looks like that voice search is the future in many ways.
Furthermore, you can optimize your site through these 3 steps: Firstly, put into consideration optimizing your content around longer and conversational keywords. People using keywords on their keyboard are frequently different as compared to those done via voice. Voice search is more natural-sounding as compared to keyboard searches. Secondly, take into account adding FAQ sections to your content. Google Home loves to get through voice search answers from the pages of FAQs. Lastly, add little snippets of content, usually 30 words or so, which are specifically designed to answer voice search queries.
Allure the eyes: Video SEO
Is voice search interesting? Well, there's much more that awaits. One of which is video SEO. Why does it have a click in 2020 SEO? Undoubtedly, online video is booming, especially on YouTube. YouTube reports that they have billions of active users. These subscribers tend to be more avid as before, spending much of their time on YouTube. That's pretty cool!.
On the contrary, as YouTube grows, the platform becomes more crowded and competitive. So, how will your videos become noticeable on YouTube? Well, you must learn how to optimize your video content. Remember the power of having the right and appropriate keywords. Be more direct and specific and let it sound more natural and boom! You could be one of the upcoming YouTube sensations.
Semantics matters: Search Intent
Nowadays, semantics has a great role in the SEO world. Google makes search intent as a top priority. To wit: search intent = results that give a Google user what they're searching for. More so, as it turns out, the better your page matches someone's search intent, the higher that page ranks in general. As listed, there are 4 types of search intent, namely: informational ("What's the best SEO tool?"), commercial ("Best SEO tools"), transactional ("SEO tool signup page"), and navigational ("SEO tool login"). The easiest measure to puzzle out search intent is through analyzing the keyword itself. For example, a keyword like "what is a South Beach diet" is informational. People who search for that keyword don't want to purchase anything. They don't want to touch down on the product page of an eCommerce.
Aren't all of these few trends in SEO amazing?
You need not pry over a lot of things in your neighborhood just to uplift your business. You can start it on your own with the aid of these trends in SEO, which are timely and relevant to your business growth.
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