How's SEO in 2020? Will it be the same as yesterday? Of course not! Virginia SEO expert Online Marketing Shark will show us the trends in 2020 and beyond in the competitive world of white hat, or friendly and ethical, search engine optimization tactics.
Plenty of new businesses spring up every day, and the competition heightens for the reader's attention. Being on top of the latest SEO trends enables you to link up specific requirements that search engines utilize to rank websites. With relevance to its search algorithms, Google makes hundreds of changes every year. Most changes are minor, though; nonetheless, they could significantly affect your search ranking.
What are the latest trends in SEO in 2020? Here are a few:
Voice search: People search how they speak.
Pretty cool to listen to, right? How amazing! Say, for example, Google, where can I buy pizza in this area? Google will then tell you and give you the exact details.
According to the data from March 2019, 20 percent of the mobile queries are voice searches. Approximately, In 2017 alone, there were 33 million voice search queries. As voice search becomes progressively popular, more and more people will type search queries in the same way they speak. These search queries are often in long-tail and very specific keywords. Why? An appropriate answer to the exact question they asked is what users want. The targeted audience who type long-tail keywords are in the consideration stage and have a higher chance of converting than someone in the awareness stage.
Do you want to heighten your chances of ranking for voice queries? Use bullet lists. Most voice queries are local; as a result, optimize your website for a local SEO.
The video will be the king of the content.
Google loves video. It's a critical part of your SEO strategy and digital marketing efforts. Video is 50 times more likely to pop up according to Forrester Research on the first or the primary page of SERP compared to a web page with plain text. Moreover, 62% of Google's universal searches include video.
You may create advantageousYouTube videos that boost existing content on your website. Though, It's not an assurance for first page results yet when Google indexes your video, you'll be glad of the higher traffic.
You must embed videos on your website to get more traffic. Take note to optimize your video to your blog's width. You must also add a copy on the page to help Google comprehend your video's content is all about.
Content length will determine search rankings.
High-quality content helps you beat the competition to page 1 ranking. In this case, quantity should also be put into consideration besides quality. There are many arguments around the ideal length of a blog post. The average of the top 10 results, according to research, is at least 2,000 words. Wonder why? Web pages having long-form and high-quality content enjoy more visibility.
Bear in mind that your content must extensively answer the user's question and the questions pertinent to the main search query. Dwell time increases with lengthy articles, which tells Google that the users enjoy reading your content. You build authority at the same time, Google boosts your ranking for the search query.
You must anticipate these trends and entrust SEO experts to help you stand out and even outshine the rest by bagging the top spot in search engine results. Rely on Virginia SEO Experts right here at Online Marketing Shark!
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